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- 16 Sep 2026Threads is building podcast tools, but Meta hasn't said what they doMeta has announced that new Threads tools for podcast creators and listeners are coming, with the stated aim of creating more ways to hold conversatio
- 16 Sep 2026The IAB's first Creatorfronts took aim at finance chiefs, and at the infrastructure gap in front of themThe Interactive Advertising Bureau held its inaugural Creatorfronts, an event the source describes as an attempt to smooth over some creator economy b
- 16 Sep 2026Perplexity Is Hiring a Creator and Influencer Lead as It Bets Big on CreatorsPerplexity is betting big on creators, and has been hiring for a creator and influencer lead. AI companies face a tricky sell: convincing creators to
- 15 Sep 2026Steven Bartlett and Jamie Salter launch OBSN, a $400 million creator-business fundSteven Bartlett, whose Diary of a CEO podcast business was valued at $425 million after an eight-figure investment last year, is launching OBSN with b
- 15 Sep 2026Twitch's Stream Coach gives live broadcasters AI feedback after streamsTwitch has built Stream Coach, a generative AI virtual assistant that offers personalized advice for live broadcasters. Users with access receive feed
- 15 Sep 2026Taskmaster takes its YouTube-grown audience to Twitch for charity stream with creatorsAfter finding a large American audience through free YouTube uploads, Taskmaster moved to Twitch for a charity fundraiser. The show invited well-known
- 15 Sep 2026Technical writer shares two audience-building practices: engage with others’ work and post consistentlyA blog post on building an audience through technical writing says many creators skip basics like engaging with others’ work and posting consistently.
- 15 Sep 2026Meta announces Meta One subscription across Facebook, Instagram, WhatsApp and Meta AIMeta has introduced Meta One, a subscription service spanning Facebook, Instagram, WhatsApp and Meta AI, with more AI usage, enhanced expression featu
- 15 Sep 2026GetYourGuide Enlists Creators to Write Reviews for Tour OperatorsGetYourGuide has been turning to content creators to write reviews for tour operators, as part of a program it has been testing since summer. The avai
- 14 Sep 2026Sponsored report: publishers adapt as AI search changes discoveryA sponsored State of the Industry report summary says publishers are adapting audience acquisition, AI search and creator economy strategies as zero-c
- 14 Sep 2026YouTube says its interface updates are meant to shrink the chrome around creator videoYouTube published five design principles it says guide its latest interface updates, aimed at reducing visual clutter and keeping creator videos front
- 14 Sep 2026Kai Cenat Unveils First Pieces from Apparel Brand Vivet at New York Fashion WeekStreamer Kai Cenat unveiled the first pieces from his apparel brand Vivet during New York Fashion Week. The brand, named after the Latin verb meaning
- 13 Sep 2026Companies Are Hiring Creators as Ghost Creators, Not for Their AudiencesSome companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. The evidence is thin, but it points to a shi
- 12 Sep 2026IMDb Adds 'Digital Creator' Label With Six SubcategoriesIMDb is adding 'digital creator' as a new professional category, letting creators tag their profiles with a subcategory such as streamer, vl
- 12 Sep 2026Burger King taps Rhett and Link as taste testers for Whopper GuaranteeBurger King has enlisted Rhett and Link as taste testers to promote its "Whopper Guarantee," Tubefilter reports. The deal puts a fast-food b
- 12 Sep 2026Night launches its own Roblox studio in partnership with Typical Gamer and MustardPlayz’s UGC gaming companyTalent management company Night has launched its own Roblox studio in partnership with Typical Gamer and MustardPlayz’s UGC gaming company. The source
- 12 Sep 2026TikTok rejected Meta ads promoting its $17 billion safety settlementMeta tried to run TikTok ads promoting its $17 billion settlement and new safety features, but TikTok denied the ads earlier this week, according to A
- 12 Sep 2026Streams Charts tool breaks down Twitch, YouTube Gaming and Kick watch time by countryStreams Charts has published data from its Audience Geo & Demographics tool, which breaks watch time down by country across Twitch, YouTube Gaming
- 12 Sep 2026Tiltify establishes Creator Impact Honors with MatPat on juryTiltify has established the Creator Impact Honors, a jury-led awards program for charitable fundraising creators, with MatPat among the jurors. Honors