Brief
Steven Bartlett and Jamie Salter launch OBSN, a $400 million creator-business fund
Steven Bartlett, whose Diary of a CEO podcast business was valued at $425 million after an eight-figure investment last year, is launching OBSN with billionaire Jamie Salter. The venture plans to invest $400 million in creator-led companies, though the announcement does not name specific investments or terms.
OBSN, pronounced like 'obsession,' will draw on Bartlett’s experience building creator economy businesses and backing podcasters such as Maggie Sellers Reum, and on Salter’s work at Authentic Brands, where he helped scale brands like Reebok and reimagine celebrity IP including Elvis Presley and Marilyn Monroe.
Our reading
Our reading is that this adds a large, creator-focused investment vehicle to the market, but the source gives no indication of which creators, channels or monetisation models it will prioritize.
Source details and supporting facts
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Stated by tubefilter.com
- Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses.
- When Steven Bartlett landed an eight-figure investment last year, his backers valued his company at $425 million.
- Alongside billionaire Jamie Salter, Bartlett is launching OBSN, a venture that will look to invest $400 million in creator-led companies.
- OBSN (pronounced like 'obsession') will leverage the expertise of its two leaders.
- Salter is the founder of Authentic Brands, which has helped brands like Reebok scale up while also reimagining the IP of celebrities like Elvis Presley and Marilyn Monroe.
Sources
- TubefilterText stored 15 September 2026
How this story was checked. Written from the 1 page listed above, stored 15 September 2026; claims checked against that stored text on 15 September 2026.
What that means
- 5 of 5 reported statements were confirmed against the page that carries them; the rest were removed rather than published.
- Figures in the text were required to appear in the stored source text: yes. Identifiers: yes.
- The check reads stored text only: no claim rests on a fresh look that did not happen.
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